Designing for Billions, Finding Joy in the Work, and Conviction in Design, with Josh Swattridge (Microsoft; ex-Google, Booking.com, ZOE)
Josh is a super designer who believes the best ideas come from collaboration and play. Over his career, he’s worked across agencies and tech companies such as Google, ZOE, and Booking.com, helping teams find energy and originality in their process rather than following rigid methods. His approach to design blends experimentation, curiosity, and a love for building things together. Today, he sets the foundations for AI in Healthcare at Microsoft.
Timestamps:
Timestamps:
- 00:00 – Intro and about Josh
- 05:10 – How early experiences shaped his approach to creativity and experimentation
- 10:25 – Breaking away from process
- 16:30 – Jamming and working together
- 23:00 – Iteration, failure, and confidence through experimentation
- 29:40 – Designing for emotion and joy
- 36:00 – Building psychological safety and low-ego collaboration
- 42:20 – How design culture shapes product outcomes
- 48:00 – Creativity outside of work and where inspiration comes from
- 50:00 – AI as a design partner and what human context still matters
Creators and Guests
